Reputation Reset
The Ultimate Action Plan to Improve, Protect, and Master Your Online Presence
Available in Kindle & Paperback
About the Book
In today’s digital-first world, your online reputation isn’t optional — it’s everything. Whether you’re an entrepreneur, executive, professional, or public figure, what people find online shapes your opportunities, your brand, and your future.
In Reputation Reset, online reputation expert Scott Keever shares the proven 10-step system used by industry leaders to clean up search results, suppress negative content, build personal authority, and take full control of their digital narrative. As the founder of Reputation Pros — one of the industry’s leading ORM agencies — he’s distilled over a decade of real-world strategies into a system anyone can apply.
The 10-Step System
Reputation Reset provides a structured, actionable framework for taking control of what the world sees when it searches your name:
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Audit Your Current Reputation
Understand exactly what appears across Google, social media, and AI platforms when someone searches for you.
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Map Your Digital Footprint
Identify every property, profile, and mention associated with your name across the web.
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Set Strategic Goals
Define what you want Page 1 of Google to look like for your name or brand.
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Claim Your Properties
Secure and optimize profiles across the platforms that matter most for reputation control.
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Build Your Content Engine
Create authoritative, SEO-optimized content that ranks for your name and reinforces your narrative.
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Suppress Negative Results
Apply proven suppression techniques to push unfavorable content off the first page of search results.
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Activate Digital PR
Earn media mentions, publication features, and high-authority backlinks that strengthen your digital presence.
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Manage Reviews & Social Proof
Build a consistent portfolio of positive reviews and testimonials across platforms.
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Prepare for Crisis
Develop a crisis communication plan so you can respond quickly and effectively when issues arise.
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Monitor & Maintain
Set up ongoing monitoring systems to protect your reputation and catch emerging threats early.
Why This Book Matters Now
The AI Factor
The reputation landscape has fundamentally changed. It’s no longer just about Google’s ten blue links — AI platforms like ChatGPT, Google’s AI Overviews, and Perplexity now generate instant summaries about people and brands. If your digital signals aren’t strong, consistent, and strategically managed, these systems will define you on their own terms. Reputation Reset addresses this new challenge head-on, showing you how to build a presence that AI systems describe accurately — based on information you’ve deliberately created.
Who This Book Is For
- Executives and professionals whose career depends on what clients, employers, or investors find online
- Entrepreneurs and business owners who want to protect and strengthen their brand’s digital presence
- Public figures managing visibility in an era of AI-generated summaries and instant press cycles
- Students and early-career professionals building a digital footprint that supports their future goals
- Marketing professionals who advise clients on reputation and personal branding strategy
- Anyone who’s ever searched their own name and wasn’t happy with what they found
What Readers Are Saying
Reputation Reset is a highly practical guide for anyone serious about understanding and controlling their online presence. Keever breaks down the often-daunting task of online reputation management into a manageable 10-step system.
If you’ve ever felt anxious about what shows up when people search your name, this book is your solution. Scott’s 10-step plan is easy to follow and packed with tools I didn’t even know existed.
Reputation Reset doesn’t just teach you how to fix your image — it shows you how to future-proof it. From SEO basics to crisis response, this guide is like having a personal PR team in your pocket.
About the Author
Your Reputation Isn’t Luck. It’s a System.
Available in Kindle and paperback formats on Amazon.
Buy on Amazon →Also by Scott Keever: Future-Proof Your SEO — The essential guide to building a sustainable search strategy.